Marketing Metrics
This workshop focuses on developing comprehensive measurement systems for marketing effectiveness. Participants will learn how to select, implement, and analyze marketing metrics that drive performance improvement and demonstrate marketing’s contribution to business results.
Learning Outcomes
- Develop a comprehensive marketing measurement framework.
- Select appropriate metrics for different marketing objectives.
- Implement efficient data collection and analysis processes.
- Create actionable marketing dashboards and reports.
- Connect marketing metrics to business outcomes
Who Should Attend
- Marketing managers and directors
- Marketing analysts
- Marketing operations specialists
- Business intelligence professionals
Workshop Outline
- Metric Selection and Definition
- Objective-based metric selection
- Channel-specific metrics
- Customer journey metrics
- Financial and business impact metrics
- Data Collection and Analysis
- Data sources and integration
- Collection methodologies
- Analysis techniques and tools
- Insight generation processes
- Dashboard and Reporting Systems
- Dashboard design principles
- Visualization best practices
- Reporting cadences and formats
- Technology solutions
- Metrics-Driven Marketing Management
- Performance review processes
