Agile Marketing
This workshop introduces agile methodologies specifically adapted for marketing teams. Participants will learn how to implement agile practices to increase marketing responsiveness, improve campaign effectiveness, and better adapt to changing market conditions.
Learning Outcomes
- Understand agile principles and their application to marketing.
- Implement Scrum and Kanban frameworks in marketing contexts.
- Develop effective marketing sprints and iteration processes.
- Create and manage a marketing backlog.
- Measure and improve marketing agility
Who Should Attend
- Marketing managers and directors
- Digital marketing teams
- Content creators and campaign managers
- Marketing operations specialists
Workshop Outline
- Agile Frameworks for Marketing
- Scrum for marketing teams
- Kanban for marketing workflows
- Scrumban hybrid approaches
- Roles and responsibilities
- Implementing
- Marketing Sprints
- Sprint planning for marketing
- Daily stand-ups and coordination
- Sprint reviews and retrospectives
- Managing marketing deliverables
- Backlog Management
- Prioritization techniques
- User stories for marketing
- Estimation approaches
- Measuring Agile Marketing Success
- Quality and effectiveness measures
- Team health indicators
- Continuous improvement approaches
