Digital Marketing
This workshop provides a comprehensive overview of digital marketing channels, strategies, and optimization approaches. Participants will learn how to develop integrated digital marketing programs and apply operational excellence principles to digital marketing operations.
Learning Outcomes
- Digital Marketing Ecosystem.
- Channel overview and interactions.
- Paid, owned, and earned media.
- Customer journey in digital contexts.
- Integrated digital strategy framework
Who Should Attend
- Digital marketing managers
- Channel specialists
- Marketing operations professionals
- Marketing analysts
Workshop Outline
- Channel Strategy and Optimization
- Search engine marketing (SEM/SEO)
- Social media marketing
- Content marketing
- Email and marketing automation
- Operational Excellence in Digital Marketing
- Workflow optimization
- Resource allocation models
- Technology stack integration
- Process standardization opportunities
- Data-Driven Digital Marketing
- Analytics frameworks for digital channels
- Attribution modeling approaches
- Testing and experimentation
- Performance optimization cycles
