Data-Driven Marketing Optimization
This workshop focuses on using data and analytics to optimize marketing performance. Participants will learn how to implement data-driven decision-making processes, develop effective testing methodologies, and create continuous improvement cycles in marketing operations.
Learning Outcomes
- Implement data-driven decision-making in marketing processes.
- Develop effective testing and experimentation frameworks.
- Apply statistical analysis to marketing performance data.
- Create optimization cycles for continuous improvement. Build data-driven marketing culture.
Who Should Attend
- Marketing analysts and data scientists
- Digital marketing specialists
- Marketing operations managers
- Campaign and channel managers
Workshop Outline
- A/B and multivariate testing methodologies
- Experiment design for marketing
- Test prioritization frameworks
- Performance Analysis Techniques
- Marketing mix modeling
- Attribution modeling approaches
- Cohort and segmentation analysis
- Predictive analytics for marketing
- Optimization Cycles
- DMAIC for marketing processes
- Conversion rate optimization framework
- Channel optimization approaches
- Building Data-Driven Culture
- Organizational structures for data-driven marketing
- Decision-making frameworks
- Overcoming common barriers
